AXA
Sixty London CGI
Client
AXA
Title
Sixty London
Duration
1:36
Brief
To produce a promotional film to market Sixty London to prospective tenants.
Solution
We worked on a creative strategy for this film for several weeks to get it right. Having already produced a film to introduce the brand and allude to the location (and bearing in mind that the film will seldom be seen in isolation from other marketing material) we decided that the film should focus exclusively on the building.
The budget wouldn’t stretch to green screen real people so we produced a fairly traditional fly-through film but employed time lapse lighting, interesting camera moves and specially composed music to make a truly dynamic piece of work.
Category
Corporate Video, Promotional Video, Web Video, Motion Graphics and Animation
