This week’s viral goes to Fantastic Delites – who ask the question: How far will you go for Fantastic Delites?

Fantastic Delites, made by Australian company Fantastic Snacks, wanted to know just how far the public would go to get their hands on a free pack of the rice snack. So they set up a “Delite-O-Matic” – a machine come social experiment, designed to give away free Fantastic Delite’s to only those that follow its’ commands.

Similar to the TNT “A Dramatic Surprise” ad we featured in April – this fly-on-the-wall commercial shows us that some people are willing to follow even the most ridiculous instructions for the promise of a freebie – including “Kneel on the ground”, “Bow to the almighty one” or hop on one leg…



Created by Aussie Agency Clemenger BBDO Adelaide, the viral has been watched over 600,000 times in the 8 days since it was uploaded to Youtube. But how far would you go for Fantastic Delites?