This week’s viral goes to Greenpeace – with an ad seeking to bring a halt to drilling in the Arctic, featuring a lonely polar bear lost on the streets of London.

A seemingly misplaced polar bear wandering through our capital – sniffing at trash and inhaling exhaust fumes is the premise of this new awareness campaign for Greenpeace’s “Save the Arctic” drive.

Jude Law and Radiohead have collaborated on the project, with the Hollwood actor providing the voiceover.

“Our leaders won’t listen to her, but they’ll listen to you. What do you have to say to those who want to destroy the Arctic?” he says.



The ad has been live for just 4 days and has so far been viewed just over 200,000 times with 20,000 shares across Facebook. For more information and to get involved in the campaign – head over to http://www.savethearctic.org/.