This week’s viral goes to Coca-Cola, who urge viewers to “look at the world a little differently” by featuring footage from security cameras capturing random acts of kindness, heroism and a whole bunch of sheer niceness.

According to a representative from Coca-Cola Latin America, this new spot is meant to elicit those warm, fuzzy feelings – presumably in an attempt to evoke some form of subconscious association with feeling happy and Coca-Cola.

It features clips from around the world of people kissing, dancing, helping the homeless, pushing a car off a train track moments before getting hit (yep that’s in there) and, of course, two people sharing a Coke.



Since it was uploaded to Youtube on Monday, the ad has been viewed over 2 million times with 164,000 Facebook shares across the globe. While it’s generally been well received – not everyone’s a fan:

“I thought this video was about how good the world is … until I realize [it's] just Coca Cola using viral videos to market their company and make more money,” YouTube user eriky326

And some viewers just aren’t going to be swayed by the viral…

“I’m still not buying Coke” Youtube user The3PLX