This week’s viral goes to Midttrafik – who manage to make riding the bus look incredibly cool in this epic transit commercial from Denmark.

So how exactly do you make an ad that makes riding a bus look cool? You a make it over-the-top, entertaining, absurd, but most importantly – you make it epic.



This awesome new spot from Danish agency Midttrafik Kommunikation is by far the most grand public transport advert ever made.

Various subtitled and non-subtitled versions of the video exist on Youtube – but total views are close to the 3 million mark since it was uploaded a month ago.

So…how are you getting home tonight? I’m getting the bus.