Last week, Linkedin announced it is rolling out global video advertising on their self-serve platform, Linkedin Ads.

This effectively means any business can harness the incredibly targeted Linkedin advertising platform to promote, educate, persuade and inspire the 175 million Linkedin members – using existing Youtube videos.

The video ads will appear in standard 300×250 ad units, operate on a pay-per-view or cost-per-click basis and compete for impressions in the same way as text and image ads across the Linkedin website.



So what does this mean for B2B marketers? Well, imagine this scenario.

You’re a marketer for a niche B2B IT firm with a high-end product specifically designed for those working in HR within the Oil/Energy sector. You understand that video is the most effective way to explain your concept – so you work with River Film (obviously) to produce a 30 second informational promo. But given your very specific audience – you’re conscious about spending ad money on wasted views.


With Linkedin Video Ads – you select very specific demographics so your ad is only seen by your precise audience. So you select those working in the UK, the Oil/Energy sector, you choose HR as the Job Function – but because you need someone with purchasing power – go even further to select Senior, Manager and Director – as well as those over 35.

Using this targeted method, you’ve already reduced your potential audience from 175 million to just 1,084. Now, each time you spend £1 (approx cost per click) because someone’s watched your video and subsequently clicks through to your website, you can almost guarantee they’re a very valuable consumer. Now that’s powerful stuff.

If you have any questions about video marketing or if you’re thinking about using Linkedin Video Ads and need some help or advice – please feel free to drop me an email.