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Author / Simon McDowell
Posted / 13.03.2013
Tags: Video, Video Marketing, Vimeo, Vimeo On Demand
Following a brief beta phase, Vimeo yesterday launched a pay-to-view service dubbed Vimeo On Demand – a simple way for independent film producers to distribute and make money from productions.
Author / Simon McDowell
Posted / 31.10.2012
Tags: Linkedin, Linkedin Ads, Linkedin Video Ads, Video Advertising, Video Marketing
Last week, Linkedin announced it is rolling out global video advertising on their self-serve platform, Linkedin Ads.
Author / Simon McDowell
Posted / 23.03.2012
Tags: Click-through rates, Email marketing, Online Video, Video in email, Video Marketing
In a recent email campaign, we’ve discovered that a hyperlinked image of a video in an email drives 368% more click-through’s than a standard button link.
Author / Simon McDowell
Posted / 30.11.2011
Tags: digital marketing, distribution channels, hosting video, Online Video Platform, OVP, Video Marketing, Youtube, Youtube hosting
When you say online video, most people will immediately conjure up an image of the Youtube logo. Youtube is not only the largest video search engine but also the third most popular website in the world.
Author / Simon McDowell
Posted / 10.11.2011
Tags: ad of the week, GoPro, promo, showreel, Video Marketing, Viral Video, Youtube
For a second time our viral of the week goes to the team at GoPro, who have once again launched an incredible viral promoting their new Hero2 camera.
Author / Simon McDowell
Posted / 02.11.2011
Tags: ad of the week, B2B, Corning, Future, Microsoft, Video Marketing, Viral, Viral Film, Viral Video, Youtube
Author / Simon McDowell
Posted / 13.10.2011
Tags: SEO, Video Marketing, Video Optimisation, video seo, Youtube
One of the most difficult tasks for film creators is getting audiences to view their creations. Youtube is the second largest search engine in the world and presents the biggest opportunity for video exposure. However, with over 48 hours of video uploaded every minute on Youtube – the competition is rife.
Author / Simon McDowell
Posted / 07.10.2011
Tags: Marketing, sharing, Social Media, social media marketing, Video Marketing, Viral
We are all familiar with the term “sharing”. Sharing news, articles, videos, views and information has become a necessary and fundamental part of our online experience. Online video in particular has become the most valuable information source and the most likely to go “viral”.
Author / Simon McDowell
Posted / 03.10.2011
Tags: Carlsberg, Video Marketing, Viral, Viral Video, Youtube
This week’s ad comes from lager giant Carlsberg, who staged a unique experiment to promote their new strapline “That calls for a Carlsberg”.
