Online video and the travel industry – statistics
Author / Simon McDowell
Posted / 30.11.2012
Tags: Online Video, Online video statistics 2012, Think with Google, Travel and online video, Travel statistics
A brief history of online video advertising
Author / Simon McDowell
Posted / 04.10.2012
Tags: Google, Infographic, Online Video, Online video facts
From the first live steaming of Victoria’s Secret fashion show in the late 90′s – that caused servers to crash due to the 1.5 million online viewers – right through to 2012 where over 600 million are watched every day on mobile devices alone. Online video’s history is short but very sweet.
Online Video Drives Clothing Sales
Author / Simon McDowell
Posted / 15.08.2012
Tags: Google, online shopping, Online Video, Online video facts, Online video statistics 2012, Youtube statistics
Video is becoming an increasing influential medium for online apparel shoppers, according to new research from Google in partnership with Compete.
Consumers watch video through more devises, but TV remains king
Author / Simon McDowell
Posted / 17.05.2012
Tags: CEA, Online Video, stats, television, television consumption, TV, video study
With our access to video playing devises ever increasing, consumers are still turning to television most often to watch video content according to The Evolving Video Landscape study recently released by the Consumer Electronics Association (CEA)®.
Video in email increases click through rates by 368%
Author / Simon McDowell
Posted / 23.03.2012
Tags: Click-through rates, Email marketing, Online Video, Video in email, Video Marketing
In a recent email campaign, we’ve discovered that a hyperlinked image of a video in an email drives 368% more click-through’s than a standard button link.
Ten facts why online video is an essential marketing tool for the UK travel industry
Author / Simon McDowell
Posted / 15.11.2011
Tags: holiday, hotel, Online Video, travel, travel industry, travel marketing, video in travel
With holidaymakers increasingly turning to the web to research travel destinations – internet advertising has become an essential part of any hotel, resort, tourist-board and destination’s marketing strategy.
Top 10 facts why online video is the most powerful business marketing tool
Author / Simon McDowell
Posted / 28.09.2011
Tags: Marketing, Online Video, Video Marketing
Within the last 2 years, online video has become the most influential and sought-after content on the web.
