This week Facebook announced reaching the 1 billion active user milestone – and to celebrate they’ve released their first TV ad. The 90 second commercial explains that chairs, doorbells, bridges and airplanes are like Facebook – because “they help connect us”. But there’s been plenty of confusion surrounding the ad, in part because of its [...]
Facebook is to run it’s first film premiere this Friday with the release of “Marley” – a Kevin MacDonald (Last King of Scotland) documentary following the life of Bob Marley. On April 20 – or 4/20 to those celebrating the counterculture holiday (if you’ve no idea what 4/20 is – see the Wikipedia page) is [...]
Posted / 08.12.2011
Tags: advertising, celebrity, demographics, Facebook, formats, pre-roll, research, Social Media, social network, Social Video, strategy, Trends, video ads, Video Research, video views
So what’s the formula to success when delivering video content across social networks? Make a funny 15 second film. Simple.