Video is becoming an increasing influential medium for online apparel shoppers, according to new research from Google in partnership with Compete.
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It’s the Easter Holidays with thousands of us looking to eggscape in pursuit of some relaxation and sun. But in an increasingly connected world, more and more of us will be relying on our various connected devices to seek information, research and engage with our social networks.
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Google recently joined forces with Compete, a digital intelligence agency, to produce an incredibly insightful and statistic-rich report to understand the role of video in the tablet research and purchase journey.
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With holidaymakers increasingly turning to the web to research travel destinations – internet advertising has become an essential part of any hotel, resort, tourist-board and destination’s marketing strategy.
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We are all familiar with the term “sharing”. Sharing news, articles, videos, views and information has become a necessary and fundamental part of our online experience. Online video in particular has become the most valuable information source and the most likely to go “viral”.
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Within the last 2 years, online video has become the most influential and sought-after content on the web.
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